广告业

  • “亚博yabo官网”快手“Fe+时间”:五大看点揭秘社交新商业

    伴随着互联网技术后半场的到来,较小视频经济收益而求显出,并不断更拥有 品牌主的开支弯折,一跃沦落现阶段最趋之若鹜的营销方式。

    2021-01-28

  • 智能化营销时代正式开启 腾讯携新品“催化”行业变革-亚博yabo官网

    10月21日,中国规模性的营销界盛典第24届中国全球广告节在长沙市拉开序幕,腾讯企业高级副总裁郑香霖、腾讯互联网媒体工作群广告投放平台产品运营经理梁忠伟、腾讯互联网媒体工作群区域拓展部方式管理处主管胡佳晶、腾讯体育文化营销管理中心主管毛海峰等广告宣传涉及到责任人,与多名国际性大型企业领导者、文化传媒杰出人物、广告大师、广告主、新闻人、代理记账公司等拨冗参加,带来了腾讯最近的数据营销发展趋势洞悉,与业内协同研究在互联网经济时期,怎样充分运用数据网络媒体的数据信息、技术性、內容优点,拓张数据营销的艺术创意与发展趋势。

    2021-01-28

  • yaboapp地址-澳大利亚NO.1保健品BLACKMORES澳佳宝携手澳网,全面布局中国数字生态,为消费者提供无缝品牌体验

    1月17日,澳网公开赛在悉尼月揭幕仪式,加拿大NO.1保健品品牌Blackmores澳欠佳宝做为澳网深层战略合作伙伴,也为澳网全过程助推。

    2021-01-27

  • 【行业资讯】电通安吉斯集团建立美库尔中国与电通数码战略联盟,成立美库尔电通(Merkle c)‘亚博yabo官网’

    新的同盟将带来互利共赢,获得中国新一代数据驱动多方位实际效果营销服务代理 2018年1月21日,电通安吉斯集团公司月宣布电通数码与美库尔中国宣布创立新经营战略。

    2021-01-26

  • 亚博yabo官网:边包饺子边听“声音年夜饭”,这个除夕才够年味儿!

    也有一周就慢过年啦, 中国各省的漂泊异乡无论在海角天涯, 都是会回家了与父母人一家人 那麼,除夕夜那一天中午你肯定不会在干什么?

    2021-01-26

  • 一点资讯七夕兴趣Push邀狗相亲 大数据配对虐哭“单身狗”:yaboapp地址

    做为国内重磅消息“撒狗粮”节,七夕不容置疑早就沦落各种店家、公司花样贴到网络热点的生活。

    2021-01-26

  • 亚博yabo官网_玩转区域品牌营销, 腾讯“智汇通”畅享破局方案

    伴随着区域顾客的心理状态及其传播渠道的比较慢升級,传统式的资金投入方法再作何以认清关键消費群体,区域营销实际效果在大大减少,广告主不可怎样变化提升当今困境?

    2021-01-25

  • yaboapp地址_“掘金”数字时代!腾讯智推白酒行业生意新增长

    10月17日,由中国酒业协会指导,腾讯广告主办,以掘金数字时代为主题的中国酒业数字创意论坛在上海举行。

    2021-01-25

  • yaboapp地址_Control and Transparency the Key to Furthering Programmatic

    Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded, advertisers need control and transparency around their investment in programmatic. Programmatic spend in Asia Pacific is predicted to grow 35% each year, reaching about USD7 billion in 2019, with some markets such as Indonesia, Vietnam and Korea predicted to double in size each year until 2019¹. So why are decision makers in Asia Pacific moving to programmatic in such a big way? ‘Better contextual targeting’ is seen as the biggest benefit of programmatic buying – cited by just over half of this group as very important, followed by ‘faster execution’ (48%) and the ability to optimise in real-time (46%)². However, it is important not to get carried away. While marketers are keen to embrace the technology, there are key barriers to its wider adoption. Aside from time, the main reasons Asia Pacific decision makers have not used programmatic is its technical complexity (cited by 50%), not having an agency partner to help use it, or not having the skills in-house to do so (both around 40%).² The “Trade-Off” Heart of the Issue The pros and cons of programmatic highlighted above can be boiled down to a simple trade-off. Before programmatic, advertisers had more control over where ads were placed but wastage, and inefficiency, were high because – to put it simply – buying an ad on a site means you reach all users of the site rather than only those you want to reach. Programmatic has ushered in a new era of granular audience targeting to reduce wastage but with that comes a loss of control and transparency. In other words, as efficiency rises, control decreases. The good news is these are not in a “seesaw” relationship, if one goes up the other does not have to come down. The key to maximising both efficiency and control lies in the mechanisms you have in place before you ever get into bidding for an ad placement that might be served, so how can you address this? Control is about Brand Protection Although loss of control and transparency can be a worry for various reasons, it really boils down to advertisers’ concern about the potential damage to their brand if their ads are served in harmful contexts. However, having the right plumbing in place means these risks can be mitigated, even in programmatic. The first thing advertisers can do is be aware that brand safety is a far more nuanced issue than simply avoiding obvious environments such as pornography, violence, and illegal or terrorist websites. It is about avoiding topics or contexts that might be uniquely harmful to your brand, such as names of specific competitors or particularly damaging current events. For example, a peanut butter brand will not want ads around articles about nut allergies rising in young children, and cruise ship operators will not want ads around articles on boating accidents. Once you are aware of this, you need to make sure any ad delivery partners you are working with have highly customisable and powerful campaign protection tools in place. comScore clients, for example, can choose from three cinema-style ‘maturity’ ratings and 17 brand safety flag ‘filters’ before their ads even get to the bidding stage. It is also worth pointing out these tools should be used alongside those which maximise viewable environments and minimise exposure to non-human and fraudulent traffic. Context is King The nut allergy and boating accident articles are examples of removing contexts that can be harmful to a brand. Hence, once you are secured with brand safety, what you really want is to focus on the contexts that are going to drive the most success. The industry has paid too much attention on the former (ad validation) at the expense of the latter (ad relevance). The right programmatic tech has the ability to find quality content and audiences you can act on in real-time. Your partner must be able to execute this ‘contextual categorisation’ at the domain, site, page or page element level, which requires hundreds of thousands of dynamically updated topical categories. Take, for example, a sports brand that wants to create brand awareness around new long-distance running shoes. The secret sauce is about combining the best elements of contextual categories (great for finding general topical relevance such as ‘running’) and keyword targeting (great for exact word matches like ‘marathon’). The ‘running’ category is selected so the sports brand’s ad appears on a running interest site. However, the article is about gaining muscle, so not one to attract those training for a marathon. A custom keyword is selected to target inventory with the word ‘marathon’, but this brings up articles about a dog who accidentally ran one. Only by using BOTH the contextual and the keyword targets, you get a marathon-related article on a running interest site – exactly the type of relevant content you require. S o remember, whilst validation makes sure your ad can be seen in the right environment, relevance is the most important factor for reaching a consumer who could be interested in your campaign – and your product.

    2021-01-25

  • 一场没界限的创新能力会话试验|亚博yabo官网

    新闻媒体的变化带来营销推广的变化,新媒体绿色生态和“内容为王”沦为大伙儿争辩的关键,一条TVC打天下的时期一去不返,现如今的知名品牌,得更为多元化地散播有趣、有使用价值的信息,顾客才有买账的有可能。此次英才奖重新组建了业内和学术界最技术专业的评审团主力阵容,以领域为区别根据,各自票挑选出有十个各有不同领域(3C、电子商务、金融业、慢消、旅游、特色美食、轿车、时尚潮流、游戏娱乐、综合性)中最非凡的内容营销实例,除此之外还票挑选出有本年度最好内容营销广告商、内容营销活动策划公司和内容营销自媒体。

    2021-01-24